In a world that is becoming increasingly digital, you have to jump on the bandwagon. As 2019 draws to an end, you should already be making plans for the year 2020. Improving your digital literacy and learning new digital skills should be at the top of your New Year’s resolutions. This will give you the opportunity to get into a new career or maximize your earnings from your current one. In addition, all these digital skills do not require a college degree. By making use of online digital skills courses, most of which are free, you can go from beginner to master in no time.
Here are five lucrative digital skills you can quickly and easily learn this upcoming year:
1. Web Content Writing
We can all agree that writing has been a relevant skill for a long time, and will be for centuries to come. With about 4.5 billion internet users, there will always be someone looking for something to read. As a web content writer, it will be your job to write engaging content. Getting started with web content writing is as easy as picking a topic and putting your thoughts into words. You may be writing for your own site or working under someone. Either way, you will need to master the art of Search Engine Optimization (SEO), in order to make your writing stand out.
Average annual salary: $45,000.
2. Graphic Designing
If you have an eye for design and are willing to use illustrations, photographs, and typography for communication, then you should learn graphic design. You may choose to further diversify in sub-branches such as package design, logo design, and editorial design. Gone are the days where you had to pay for hefty amounts for good design software and tutorials. Now, free tools like Inkscape and Gimp compete with paid counterparts. As a beginner, you can take advantage of the free alternatives and later upgrade to industry standards as you get better.
Average annual salary: $45,000.
3. Web Designing
Web design is one of the most in-demand skills. It deals with the production and maintenance of websites. Various areas of web design exists such as interface design, web graphic design, UX and UI design as well as search engine optimization. As a web designer, it will be beneficial to know some aspects of HTML and CSS, the main languages used in building websites. Web designers produce websites while taking into account the device of the user — mobile or desktop.
Average annual salary: $46,500.
4. Social Media Marketing
With about 2.7 billion active social media users, of which 2.5 billion of them use mobile devices, social media is big business. By being able to use and market products on social media is a very employable skill. There is more to social media marketing than sharing posts on Facebook and tweeting on Twitter. You need to understand how to engage and drive social media users to buy products, services or visit a site.
Average annual salary: $60,000.
5. Email Marketing
Over the decades, email has become one of the most popular forms of marketing. It is very effective when it comes to customer acquisition and retention. Unlike in social media marketing, where customers are prone to quickly changing their social media handles, email users often use one email address for a very long time. This makes email a reliable source of sharing information and running successful campaigns. Knowing what it takes to successfully retain and also attract users using email is a prized skill.
Average annual salary: $53,000